Using WordPress for Business (Part I)
WordPress has quickly grown to become one of the most powerful open source content management systems in the world. In fact, it’s used by at least 14.7% of the top million websites in the world. That’s for websites in general, in terms of websites that use a CMS; it holds a market share of over 55% and, in the US, is being used on 22% of new domain registrations.
Although many of the websites we design aren’t using a CMS at all, this is primarily due to the static nature of their content. After all, a basic company website that exists merely to provide basic information about the company (e.g. products and services, operating hours, its address, etc.) doesn’t need to change much. It all depends on what the company wants and, here at Spotted Frog Design, the customer is always right. (Unless, of course, they’re wrong.)
At the same time, we often suggest WordPress to clients who we feel would really benefit from a dynamic, versatile website that can grow with their business. Although their present needs might not explicitly call for a CMS, investing the time and resources into an excellent WordPress site now can pay dividends year after year.
WordPress is (Usually) a Great Choice
Now, I’ve certainly dabbled with a number of other content management systems for business websites. I even like a lot of them. Nevertheless, for most users, WordPress is what I usually suggest. “Yeah whatever, man, Drupal is so much better” I can hear some people saying, while others insist, with a straight face, “Joomla is where it’s at”. And that’s fine; I’m not looking to convert anybody.
No CMS is perfect, after all. Besides, there are many instances where using WordPress is clearly not the ideal solution for a business website (Here are some great examples: http://wordpress.stackexchange.com/questions/10594/when-should-we-not-recommend-a-client-use-wordpress).
With all of that said, WordPress has usually performed outstandingly for whatever I’ve asked it to do, and, for this reason, it continues to be my go-to CMS. In fact, this very site is built on WordPress.
Why I Like WordPress So Much
WordPress puts you in control of your own website in a way that was never before possible. By standardizing the way web pages and things like blog posts, galleries and images are created and accessed, website owners won’t spend hours reinventing the wheel. Similarly, there less reliance on programmers when making updates and simple changes to a site. On the other hand, there are excellent WordPress developers you can call if you do need assistance.
WordPress is free and open-source, which means it can be customized to an endless degree. You might pay a WordPress developer to build you a site, but you don’t pay any licensing fees to use the platform. It’s also quite scalable, which is often important for many different types of users.
Sure, it works great for a small business’s basic needs, but WordPress is also used by Fortune 500 companies for websites that get massive amounts of traffic. Consistency and reliable operation in many different scenarios are among its strong points – making WordPress one of the more reliable and stable platforms on which to build your online presence.
Using WordPress minimizes your reliance on technical expertise when it comes to the day-to-day updates and changes on your website. This means convenience and efficiency – both for the web developer and the client. While we are more than willing to make updates, many of our customers feel empowered by learning how to perform these kinds of tasks themselves; when you can update a page as easily as sending an email, it would be ridiculous not to.
WordPress can be very SEO friendly and, with so much community support available and great plugins to choose from, most users can develop a solid understanding of the fundamentals with remarkable ease. If anything, the fact that WordPress can be installed with only a few clicks leaves more time to work on SEO.
What Can WordPress Do For Your Site?
Check back soon for Part II, where we look at some of the ways you can extend the functionality of WordPress, turning it into the perfect CMS for your business needs.