As the old saying goes, sometimes the more you give, the more you get. This can be especially true when it comes to giving away your website designs online. At the same time, if you are involved in web development, your designs are a fundamental element in your operations – how you earn a living. Releasing a client’s design for anyone to use is normally a bad idea. In addition to the likelihood that it violates the agreement you have with that client, you might be diluting the value of their brand. When other people use it, it is no longer unique.
Nevertheless, think for a moment about all of the websites that you designed that never made it online. Perhaps one was for a startup company that ran out of funding even before they launched. Another could be an older version of one of your sites, rendered obsolete by a complete redesign. In addition, what about that WordPress blog you created to document your cross-country road trip? You spent so much time designing the template; wouldn’t it be great if other travelers could use it for their blogs? In addition to offering these templates on your own website, as we sometimes do, they can also be submitted to free website template directories.
You may be thinking, “So what? I have some templates lying around that I wouldn’t mind other people using – but why should I just give them away? How is it worth my time and energy, preparing them and submitting them to template directories?” Well, there are a few good reasons, in fact. There are also some things to keep in mind when submitting website templates.